I’m 31, but I write and style for a magazine called After40 — it’s a women’s magazine in Indianapolis. Our March/April issue is out, and you can flip through the whole thing right here.
The name After40 isn’t great, but the magazine itself is great — and, it’s getting a new, better, more inclusive name starting with the next issue.
I style the fashion features (and the cover!). I often get asked how those things come together, so here’s a quick explanation: For our photo shoots, I request sample clothing from some retailers’ corporate offices and borrow other items from retailers’ local stores (that’s called a “pull”). Unlike national magazines, I’m expected to return the samples, so, no, I don’t get to keep a thing. Sometimes I’ll get to pick items from what’s called a look book, a visual preview of an upcoming collection, but other times I tell the retailers what I’m looking for — say, a blush dress and a printed pencil skirt — and hope for the best.
Am I thinking about a 40-year-old woman when I’m gathering the clothes and planning outfits? Yes and no. I keep 4 people in mind: me, plus three real, stylish women I know who are between 40-60. If I can see one of us wearing an item or an outfit, it makes the cut. I try to make sure there’s a good mix of classic, aspirational and trendy clothes and accessories in each feature.
Here’s our main fashion spread from the March/April issue — it focuses on the pretty neutral and pastel colors that are everywhere right now. We often use real women in our shoots, but for this one, our model Brenda flew in from Chicago, and she was a total dream to work with. My favorite piece from the shoot was the “twofer” dress from Loft — it’s the yellow-and-beige colorblock dress below.
Here’s another piece from the March/April issue that I styled. This one’s on layering for spring:
I also styled a pretty fun feature on spring nail polishes! I used an eye dropper to create the polish blobs. I tried and liked them all, but the jade color is my favorite. You really do need three coats, though.
I also did stories on loafers, emerald jewelry and brunch. Check them out!